Asset Management

Abrdn CEO Stephen Bird: Not cutting costs would be ‘perilous’

Cuts are needed to ensure a 'viable and profitable business' says Abrdn's CEO

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Bird says Abrdn hasn't suffered 'significant attrition' of staff despite persistent outflows Photo: Getty Images

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Abrdn chief executive Stephen Bird is hoping high-profile hires will help turn the struggling fund group around as it embarks on a major cost-cutting drive.

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