Private Equity

Is private equity’s sports boom really a bubble?

Will this year see a correction, or will more investors join the game?

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Redbird Capital Partners' Gerry Cardinale might be all smiles at AC Milan, but he has called for more calm in sports investing Photo: Claudio Villa/Getty Images

When Walmart heir Rob Walton bought the US National Football League’s Denver Broncos for $4.65bn in 2022, it became the highest price ever paid for a sports franchise.

Walton held his record for less than a year.

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