Private Equity

Sports platform Keeps closes fundraising round as investors rush to sector

The platform, which is backed by high-profile names including Kenny Dalglish, draws in more funding than expected as it looks to open sports to more investors

image
Football legend Kenny Daglish is just one of the high-profile figures supporting a new platform for sports investing Photo: Liverpool FC/Getty Images

A new platform to open up investment in the sports sector has raised more than expected as it prepares to close a seed funding round.

Keeps says it remains on track to deliver investors returns of between 10 and 60 times their initial investment over the next four to six years, after striking deals with major sports leagues.

WSJ Logo